Marketing Medicare in 2023

With CMS constantly moving the goalposts on marketing compliance, how can you use this newest set of guidelines to your advantage to remain relevant and in touch with your client base? Let's discuss tips and trends to get the most out of your marketing efforts!

 

Informational Links:

-https://www.marketwatch.com/story/why-medicaid-is-for-the-middle-class-4a2e79b0 

-https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5693352/  

-https://www.cms.gov/Outreach-and-Education/Medicare-Learning-Network-MLN/MLNProducts/Downloads/SNF3DayRule-MLN9730256.pdf  

-https://innovation.cms.gov/data-and-reports/2023/snf-waiver-summary   

-https://www.statnews.com/2023/03/13/medicare-advantage-plans-denial-artificial-intelligence/   

-https://medicareadvocacy.org/ma-plans-deny-care-even-as-they-claw-for-overpayments/  

- https://www.fiercehealthcare.com/hospitals/nursing-homes-snfs-facing-pandemic-labor-challenges-force-hospitals-to-delay-discharges 

-https://www.fiercehealthcare.com/hospitals/staffing-shortages-force-long-term-care-facilities-to-limit-admissions-hire-agency 

-https://www.medicare.gov/care-compare/resources/nursing-home/staffing